Bottoms up

How do you throw a big bash where alcohol is no where near a part of the deal?

Easy peasy, these are your ingredients:

- Join in on the greatest collaboration with Blue Cross

- Develop a communication strategy for an information campaign about the Danish alcohol culture – without being strict or moralizing but still starting a debate.  

- Pull out the Dolly so the campaign can achieve the exactly right look and feel.  

- Tell Mr. DoP we got the Dolly.  

- Get a well-coordinated and sharp producer to coordinate the whole thing and secure the perfect back yard.  

- Secure the coolest group of actors.  

- Fiddle with removing the labels from 1001 bottles and fill them with water.

- Order the most sunny-blue-sky weather and get it. (Seriously, what happened there?)

- Let Alex production design a heavenly teen party setting with nothing but good vibes.

- Let Asbjørn handle the Dolly – with a gentle push from Alex.  

- Book Anja to production manage the evening.  

- Give Pernille the director title and ensure the creation of three campaign movies totally in line with the developed strategy all leaning into “Less alcohol – More party”  

É voila: an insanely sensible cocktail of movie maker magic and a really great production.  

‍